In general terms, I am responsible for using digital channels to generate leads and build brand awareness.

Digital channels include:

• Social media
• Search engine rankings
• Email marketing
• Online display ads
• Corporate blogs

Beyond this, I will also use measurable analytics to identify weaknesses and find ways to improve performance across these channels. In this role, I can be responsible for all aspects of a company’s digital strategy or just focus on one.

SEO

I also bring a very high level of expertise in SEO, helping websites achieve strong visibility and ranking across search engines. My skills cover both on-page and off-page optimization, including keyword research, technical SEO, content optimization, and backlink strategies. I ensure that websites are structured for maximum search performance, with fast loading speeds, mobile responsiveness, and clean code that aligns with Google’s best practices. By combining SEO with my web development and UX/UI knowledge, I create websites that are not only visually appealing and user-friendly but also discoverable and competitive in search results. This holistic approach allows businesses to reach their target audience more effectively, increase organic traffic, and drive sustainable growth online.