Digital Marketing

In general terms, I am responsible for using digital channels to generate leads and build brand awareness.

Digital channels include:

  • Social media
  • Search engine rankings
  • Email marketing
  • Online display ads
  • Corporate blogs

Beyond this, I will also use measurable analytics to identify weaknesses and find ways to improve performance across these channels. In this role, I can be responsible for all aspects of a company’s digital strategy or just focus on one.